Our story begins in 1958 in Arezzo, Tuscany, the city where we have our roots, our main office, and from where we see the world.
In 60 years many things had changed for us, but our passion for high-quality coffee has never diminished.
Rather, always with great respect for the revered Italian tradition, we have been able to continually innovate our working style and perfect the coffee that we roast with a lot of care. Our focus on innovation has been combined with a mature awareness of what we need to do to improve our market, our society, and our world.
To this end, our mission declares our will "to create superior value with our coffee, giving the end-user a moment of full aesthetic enjoyment for all their senses, and thus assuring the professional success of the barista".