Africa Co-Creation Case - Caffè River

“When Caffè River first agreed to support the NUCAFE model, they did not know if they would get their initial investment back due to the lack of precedent. But Caffè River had invested as much in their mission, NUCAFE’s track record, and Joseph’s determination and talent as a strategist and leader as they did in an assured financial return. The partnership worked because of their shared mindset that social responsibility is a complex, multi-layered investment that requires a forward-thinking, creative business strategy that leads rather than follows.”