HUMAN RELATIONSHIPS, ETHICAL STANDARDS, AND QUALITY
Closest Connection, our distinctive way of working
Our coffee is first and foremost that of the farmers.
Whenever possible, we reach the furthest lands and get to know personally the members of the families and farmers’ associations we collaborate with, in order to operate according to the principles of the Closest Connection.
With the utmost respect for people and the environment, working alongside the farmers, we select the best green coffees and export them, guaranteeing traceability, adherence to high ethical standards, and product quality.
The farmers are therefore responsible and proud of their coffee which bears their name and tells their story.
What do we do differently?
In the “conventional” supply chain there are numerous steps between the coffee farmer and the consumer. Before reaching the roaster, the coffee undergoes a long and complex journey between intermediaries, cooperatives, exporters, major importers, and small distributors.
The end result is that the farmer gets a low economic benefit and almost always remains unknown. His coffee is thus “depersonalized”, deprived of its identity and its history.
Direct Trade is a major improvement over the conventional supply chain. However, even in this case, the farmer and the consumer are separated by the intermediation of specialized importers and exporters, through which the green coffee reaches the roasters and, finally, the consumers.
With Closest Connection we are cutting out the coffee supply chain, placing the values of environmental and social sustainability at the center of our work.
In fact, we do not rely on intermediaries but we buy green coffee directly from the farmers and their associations, establishing commercial, personal, friendly relationships
We bear greater risks and costs and face greater complexity, but we also reach higher levels of quality, establish amazing human relationships and personalize each blend to tell a story of love and passion for coffee.